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Dr. Eric Li

Assistant Professor

Faculty of Management

Academic Partner

Dr. Eric Li joined the Faculty of Management at the University of British Columbia - Okanagan campus in 2011. His Ph.D. in Marketing is from York University, and he received his M.A. in Anthropology from the Chinese University of Hong Kong. Dr. Li’s research interests include global consumer culture, multicultural marketing and consumption, consumer well-being, online consumer privacy, visual consumption, food consumption, fashion and culture, and digital marketing and consumption.