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Dr. Jiaying Zhao
Psychology, Institute for Resources, Environment and SustainabilityAcademic Partner
What is psychology good for? How can psychology contribute to sustainability? To answer these questions, Dr. Zhao aims to use psychological principles to design behavioral solutions to address sustainability challenges. This approach offers insights on how cognitive mechanisms govern human behavior, and how behavioral interventions can inform the design and the implementation of public policy. Dr. Zhao is currently examining the cognitive causes and consequences of scarcity, what behavioral interventions improve the performance in low-income individuals, how to promote recycling and composting behavior, water and energy conservation, what cognitive, motivational, and sociocultural factors shape the perception of climate change, and how to engage the public on biodiversity conservation.